Oktoberfest USA
Festivals

Oktoberfest USA

Access, cashless POS, box office, and credentialing for Wisconsin’s Oktoberfest.

2024
26,000 Attendees
2,500 Credentials fulfilled
24 Cashless POS terminals
The client

Oktoberfest USA in La Crosse, Wisconsin has run since 1961, making it the longest-running Oktoberfest in the Midwest: the Maple Leaf Parade, polka, carnival rides, and a Golden Keg tapping that kicks the whole thing off.

The challenge

A first-year partner needed gated entry, cash-free grounds, will-call, and credentials built from scratch for a multi-day festival of roughly 26,000 people.

Our approach

We deployed 14 NTR-6 portals and wrstSCN handhelds for entry, 24 NTR-T terminals for wrstPOS cashless, and a box office plus six NTR-T+ self-service kiosks running wrstREG, with advance mail fulfillment on custom carriers.

The results

In year one we stood up access, cashless, box office, credentials, and fulfillment for ~26,000 attendees, prepping 2,500 advance mail carriers.

Behind Every Great Event

Let’s power your next great event

Tell us what you’re building. We’ll show you how one platform, and a crew that shows up, handles access, credentials, payments, and data from load-in to load-out.

Questions? hello@wrstbnd.com