ESSENCE Festival
Festivals

ESSENCE Festival

A four-year partnership credentialing one of the world’s largest cultural celebrations.

2022–2025
175,000+ Annual scans
90,000+ Digital passes
38,000 Credentials issued
The client

ESSENCE Festival is one of the largest cultural events in the world: a multi-day celebration of music, culture, and community in our hometown of New Orleans. Founded in 1995 to mark the 25th anniversary of ESSENCE magazine, the “party with a purpose” has grown into the country’s largest celebration of Black culture, taking over the city every Fourth of July weekend: daytime programming at the Ernest N. Morial Convention Center, nightly concerts at the Caesars Superdome.

The challenge

Secure access and credentialing for a sprawling, multi-venue festival with a large, diverse stakeholder list and a national spotlight.

Our approach

wrstSCN and Manifest handled every attendee type across every venue, with mobile wallet passes for consumer registration.

The results

WRSTBND issues ~38,000 credentials and 90,000+ digital passes a year, and scans 175,000+ credentials across the festival.

Behind Every Great Event

Let’s power your next great event

Tell us what you’re building. We’ll show you how one platform, and a crew that shows up, handles access, credentials, payments, and data from load-in to load-out.

Questions? hello@wrstbnd.com